Tag Archives: AdWords

5 Reasons You Should Consider PPC (Pay per Click) Marketing for Your Business.

??????????????????????????????????????????????????????????????????????????In addition to the fact that PPC (Pay per Click) can drive real results for all types of companies, you should also consider the general benefits of PPC advertising. The nature of PPC puts you in the driver’s seat, giving you significant control and visibility.

Here are five reasons why PPC marketing is worthwhile:

  1. You only pay when an interested person clicks. With PPC advertising you know exactly where your dollars are going, and you only pay when an interested prospect clicks on your ad. This is different than traditional offline advertising, where you spend and hope your target market sees, hears and engages with the ad, but you’re never sure.
  2. You set your budget to control costs. With pay-per-click, you set the budget to meet your needs. You control what you spend daily, and its flexibility allows you to change at any time. Of course, you don’t usually set the world on fire with a limited budget, it all depends on how competitive the keyword and industry are.
  3. You can reach your target consumer at the right time with the right ad. With PPC’s ability to target prospect by location, time and device (Mobile) you can deliver very specific messages to your target consumer at when and where you want it.
  4. PPC can show results very quickly. We all know that organic search traffic is extremely important for long-term results on your website; however, it takes much longer to generate results and provide ROI. PPC can show results fast. You can literally see results in from PPC the day you begin.
  5. PPC provides a wealth of data that can help your other marketing efforts. Need to know if a particular keyword or set of keywords is converting well? PPC can tell you. Need to test new products or offerings? PPC can help gauge demand. You can PPC to promote events, sales etc.

PPC Marketing isn’t the silver bullet that solves every business’s marketing questions. But, it is a relatively low cost tool that provides significant control, visibility and nearly immediate results.  www.TeraMediaGroup.biz